eCommerce Trends for 2013 (picked up at ECMOD)

I spent most of this week at the ECMOD conference in London. Most of the time I spent catching up with eCommerce business owners and marketers discussing the latest concerns and results in the industry. Plus, on day 2 I was privileged to be speaking on Social media.

It’s always a privilege to speak at ECMOD because the other speakers are of such high calibre! This year’s line-up included 3 stella acts from the US – the ever fascinating Amy Africa, data king John Miglautsch, and systems guru Ernie Schnell. Plus from the UK there were contributions from Boots, Charles Tyrwhitt, Naked Wines, Royal Mail, Lovehoney, Ironmongery Direct, Boden, Land’s End – the list goes on!

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Featured in the Daily Mirror…

Yes folks! I’ve been published in the Daily Mirror!

Don’t rush and buy it though – it all happened a couple of weeks ago, but you can see the business tips I provided here:

daily mirror article

Click on the image to see if full size

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When one product should be 2 [Case study - Supperlicious]

Supperlicious is a great example of an Online Only eCommerce Business Structure.

They are targeting time-starved people who still want to eat well but have neither the time nor the spare brain power to find those tasty new recipes and great produce. It takes the veg-box idea to another level – delivering everything you need to cook a number of meals each week.

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Come to ECMOD!

This year the ECMOD Conference has as packed a schedule as ever!

Plus, I’ve been invited to speak on the Wednesday about Social Media marketing for eCommerce businesses.

Of course, coming along just to hear me speak is going to be well-worth the ticket price alone – but there are lots of other great speakers and discussions too:

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How do you do your online marketing?

The more businesses I talk to about online marketing, the more ways of going about it I find!

There are businesses who outsource the lot – the strategy, the copywriting, the design, the branding and the implementation. Then there are businesses who do it all themselves. And of course, everything in between.

One of the reasons I wrote the eCommerce MasterPlan was to help eCommerce businesses to manage their resources better – to get a better return on what they’re doing.

So I’ve decided to run a survey to find out HOW businesses in the UK are managing their online marketing. It only takes less than 5 minutes to complete (there’s no tough questions!), and when you get to the end there’s the opportunity to enter yourself into the prize draw to win a signed copy of my book (3 available), or a free place at one of the eCommerce MasterPlan In A Day events in the new year.

Fill in the survey now