Trick or Treat? Best Halloween Promotion…

If you’re serious about eCommerce promotions, then every major event is an opportunity to drive sales.

So today my inbox is full of Halloween offers, and the prize for best Halloween promotion 2012 goes to…

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What do you want for your Birthday?

I’m not sure I’d want this as my number 1 present – but a meal at Yo Sushi is never something I turn down!

A lot of marketers get nervous at the thought of marketing to customer based on personal data – but this email from Yo Sushi is a great example of how to do it well.

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Salt Tea Anyone? Great Partnership Example

This morning I found a great example of Partnership Marketing in my inbox.

It’s an email from Clipper Teas (if you like interesting teas, and haven’t yet tried the Clipper range you really should!), and it has a competition in it to win a gift pack of Cornish Sea Salt. Like Clipper the Cornish Sea Salt brand appeals to the upmarket, artisan, foodie – you’re highly likely to see both products in the same kitchen!

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New Twitter Header = Great Opportunity for eCommerce

Last month Twitter added a new area to the Twitter profile page. This is the “Header” image – it’s an image that sits on your profile page (the twitter.com/you page) above your stats and tweets.

On top the image sits (in this order, and center aligned): [Read more…]