.
Well, not quite yet – but the Google Adwords Communications Extensions are now being Beta tested by UK companies.
What is the ‘Google Adwords Communications Extension’?
It’s the latest Extension for Google Adwords ads – it’s been in Beta test in the USA for most of 2012. Basically it puts an email sign up box under your PPC ads: [Read more...]
aka When Remarketing doesn’t keep up with your Promotions…
This weekend Cargo, the homewares retailer, have a big promotion on. In honour of the bank holiday weekend they’ve taken 10% off almost all products – even those in the Sale. A great way to drive some sales on a weekend when people are thinking about DIY and their home, and the artwork on the website is really powerful – looks great.
But their remarketing activity isn’t up to speed. They’ve got a very detailed remarketing set up – so you don’t just get an ad for Cargo, you get an ad for the product you looked at: [Read more...]
Whilst more expensive than sending an email, a well-crafted piece of direct mail can drive lots of sales for any eCommerce business. I’m sure the recent mailing I received from Made.com will have worked well for them:
I didn’t want to call my book eCommerce MasterPlan - I wanted to call it eCommerce Blueprint. But I didn’t get a very good reaction when I told people that.
The title of any book is important – it needs to be easy to remember, explain what the book contains, and be relatively concise. The name of my book was even more important because it was also going to become the name of the website, plus I’m an online marketer – so the title had to work in search (on Amazon, on Google etc). So how to solve this conundrum? [Read more...]
Having just written a blog post on Conversion Blockers I started thinking about what might be stopping even more people from buying the book (at the moment the conversion rate’s well into double figures – but it never hurts to push it higher!).
Well there’s no postage cost, and we’ve promised to mail copies out as soon as we get it – so not much I can do on the shipping front.
But the most viewed page on the site is “What is the eCommerce MasterPlan?” – so clearly people want to know more about what’s in the book before deciding to buy. So I’m publishing the mindmap I created of the structure of the book, and then used to write it.
This is also a great piece of content marketing – so please share it! [Read more...]
One of the subjects I discuss in the book is Conversion Blockers. The success of any eCommerce website is based on:
Traffic X Average Order Value X Conversion Rate = Sales
So for eCommerce success it’s really important to remove as many Conversion Blockers as you can. Conversion Blockers exist the whole way through a customers interaction with your business, but the ones that have the worst impact are those in the checkout of your website.
This year comScore published a report on why shoppers are abandoning their baskets – and Milo have turned it into a very useful Infographic: [Read more...]
